- This event has passed.
Be The Anchor Campaign
April 1 - May 1
Our community needs each other now more than ever! With the endorsement of both the mayors of Montague and Whitehall, the White Lake Area Chamber is kicking off a #BeTheAnchor campaign to show each other in the White Lake Area that we can get through this together, despite the distance. With Governor’s Whitmer’s recent order, it’s our civic duty to stay at home when possible and maintain a social distance or “anchoring” at home.
Why #BeTheAnchor? In a relay race, the last person is called the “anchor.” This is the most reliable person on the team, who can be depended on to have the best chance of winning for the team. This is derived from a more antique use of the concept—to attach a weight to a rope or chain and drop it to the bottom of the sea to help a ship stay stable and not moved by winds or currents. So “I will be your anchor” means I will do my best to help you succeed, stay afloat, survive, be stable.
To participate, simply download one of the attached coloring pages from https://www.whitelake.org/events/event-applications/ (or in the ticket area of this event) and display in your front window, indicating that you are an anchor in our community! (Coloring is optional.)
Then take a snapshot of your #BeTheAnchor coloring page and upload to Facebook or Instagram with the hashtag #BeTheAnchor or share here on the White Lake Chamber of Commerce Facebook page. Let us know how you’re “anchoring” in! Our hope is to spread cheer and be a witness to how our community can unite in these extraordinary times. Anchors Away!