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Visit Muskegon joins with 30 Michigan Association of Convention & Visitor Bureaus (CVBs) for a statewide gift card scavenger hunt to celebrate National Travel and Tourism Week, May 2 – 8, 2021

The impact of Covid-19 has been felt by all of us, including the travel industry.  One thing is certain: travel and tourism remain as important as they were prior to Covid-19. “Travel and tourism play a major role in Michigan’s economy, and as more people across the country receive the vaccine and demand for travel rises, we are certain travel to Muskegon County and Pure Michigan will increase exponentially,” said Bob Lukens, Director of Visit Muskegon, the countywide convention and visitors bureau. “With increasing numbers of travelers come the jobs that build the local and state economies.”

To encourage visitors to travel and explore new places in Michigan, the Michigan Association of Convention and Visitor Bureaus (MACVB) marketing committee, in coordination with National Travel and Tourism Week (NTTW), has created an engaging, statewide campaign to help promote the NTTW theme “Power of Travel”.

National Travel and Tourism Week is an annual, week long, celebration of the U.S. travel community. Travel and tourism professionals across the country join forces to salute and promote the value of travel; what it means to our economy, businesses and personal well-being.  In 2021 NTTW shines a light on the POWER OF TRAVEL. The Michigan Association of Convention and Visitor Bureaus (MACVB) picks up the torch and carries it forward with #MIPowerOfTravel.

Throughout Michigan, and here in Muskegon County, we plan to celebrate the Power of Travel with you. So keep a close eye out for hidden treasures during National Travel and Tourism Week (May 2-8, 2021) while you’re out exploring Muskegon County!

Follow the clues on our social media to find two hidden treasures. In two secret locations, will be hidden a tin box containing gift certificates to Charlevoix and Battle Creek, each with a value of $100. The contest hopes to encourage Michiganders (or out of state visitors) to to plan an epic Michigan summer road trip. Stay tuned to Visit Muskegon’s social media from May 2nd – 8th for clues on where special goodies are hidden around Muskegon County.

If you don’t find a treasure, you still have an opportunity to win one of ten grand prizes. Throughout the month of May, share a photo on Facebook and/or Instagram of your favorite Michigan destination with the hashtag #MIPowerofTravel.  (Make sure your post is set to public so MACVB can see it!) You might win one of ten overnight vacation packages! Click Here for MIpoweroftravel – Official Rules.

Visit Muskegon extends gratitude to the generous donors who made it possible for Muskegon County to be included in the #MIPowerOfTravel promotion: Aquastar Cruises, Dr. Rolf’s Barbeque, Pigeon Hill Brewing Company, Ice Box Ice Cream, Yodels Frozen Yogurt, USS Silversides Submarine Museum, Russ’ Restaurants and Shoreline Inn & Conference Center, Ascend Hotel Collection.