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Are you part of the Shop Small movement?

Originated in 2010 by American Express, the campaign aimed to “celebrate small businesses every day and to help communities thrive and stay vibrant”.

Shopping small is especially BIG during the holidays. Nothing beats that “Hallmark Moment” of stepping out of the lightly falling snow and in to a welcoming, warmly lit, locally owned shop.

When you visit our beachtown on the shores of Lake Michigan, you will find three walkable shopping areas, each with their own distinct personality and filled with one of a kind finds. Not to mention, they also come with views of Muskegon and White Lake.

Gather your friends and shopping lists and get ready for your great lakes shopping getaway.


𝔻𝕚𝕤𝕔𝕠𝕧𝕖𝕣 𝕃𝕒𝕜𝕖𝕤𝕚𝕕𝕖 


Lakeside Business District is a unique area in the City of Muskegon. Running along Lakeshore Drive, it is a pedestrian friendly shopping and social district. The business district is a combination of historical and newer buildings where a shopper can check off their list, grab a bite and take a stroll with their beverage.

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The neighborhood is filled with homes that were originally built to house lumber-mill workers. Today you can find art galleries, a tea shop, gift shops, a distillery, plentiful places to eat and the oldest, continually running business in Muskegon County – Wasserman’s Floral and Gifts. 

🛍 Shop Here in the Lakeside Business District:
Art Cats Gallery, BananaDog Store, Bellasimi Boutique, Hey Sugar Cotton Candy (featured on QVC’s 2021 Gourmet Holiday), Lake Effect Sport, Lakeside Emporium Candy Store, Lakeside Landing and Level 6

🍴Drinks and Dining in the Lakeside Business District:
BananaDog, Lake Dog Coney Island, Pierogi Shack, Marine Tap Room, Wonderland Distillery (2021 USA Today 10Best list of Best New Craft Distilleries in America!), Yummy Delights on the Lakeshore, Zaloma’s Pizza, Grab n’ Go also available at Ghezzi’s Market

Don’t Miss These During the 2021 Shopping Season!
November 5
Perfect Presents Preview Party 2021 at
Art Cats Gallery
✨ November 12 – 13
Calling All Angels – Shop for a Cause at Art Cats Gallery

✨ November 27
Shop Lakeside Local on Small Business Saturday

✨ December 4
Holidays in Lakeside with Carriage Rides, Tree Lighting and More

𝕃𝕚𝕧𝕖 𝕎𝕙𝕚𝕥𝕖 𝕃𝕒𝕜𝕖


The cities of Montague and Whitehall make up a quaint and cozy area known as White Lake. Located near the shores of Lake Michigan, the White River and appropriately…White Lake. Small town charm emanates from the streets, sidewalks, and doorways of locally owned shops, restaurants and breweries. There’s a lot packed in to the 2 miles that stretch from downtown Whitehall to Montague including three breweries, a bookstore with a roaring fireplace, community theater, art gallery, restored train caboose you can tour and views that will amaze.

Shopping in White Lake by Area:
🛍 Montague offers The Book Nook & Java Shop, Figgs Boutique, The Groove Record ShopJohnson’s Great Outdoors, Knit & Spin, Montague Antique Mall & Collectibles, Page’s LLCQuilted Memories, The Rusted ChandelierWaterDog Outfitters

🛍 Whitehall offers Bell’s of Whitehall, Candy BeachThe General StoreCOLBYS Hokey Pokey, Luna Floral & Design, Arts Council of White Lake – Nuveen CenterPitkin Drug and Gift Shoppe, Posh by Pitkin and White Lake Greenhouses Floral

Drinks and Dining in White Lake by Area:
🍴Montague offers Big Cat Daddy Walleye Bar & GrillThe Book Nook & Java Shop, Edible Delights, Jimmy’s Pub MontagueLipka’s Old Fashion Soda Fountain & Restaurant, North Grove Brewers, Oh BrothersPapa’s PizzaSawyers Brewing Company,
🍴Whitehall offers Big John’s Pizza, Bone Ends, Chen’s Chinese & Thai, Fetch Brewing Company, Mylan’s Waterfront Grille, Pekadill’s, Pub 111 and San Marco’s

 Don’t Miss These During the 2021 Shopping Season!
✨ November 19
Holiday Walk Cartoon Night at Playhouse at White Lake
✨ November 19 – 20
White Lake Area Holiday Walk
✨ November 27
Christmas in the Country at The Garden Shed
✨ December 4
White Lake Area Christmas Parade

𝕎𝕖𝕝𝕔𝕠𝕞𝕖 𝕥𝕠 𝔻𝕠𝕨𝕟𝕥𝕠𝕨𝕟 𝕄𝕦𝕤𝕜𝕖𝕘𝕠𝕟


The secret is getting out! Downtown Muskegon is in the midst of a historic transformation; recently reported that Muskegon was “In line to be coastal western Michigan’s next “it” destination” and that we  “just hum with art, music and a great food and drink scene”.

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What better place to gather with friends and get your shopping list done…then say “I knew about it before you did”? In 2021 the Downtown area will be illuminated with thousands of glowing holiday lights, a walkable Festival of Wreaths and Hackley Park will be dressed in holiday style.

Along with shopping and dining, one can visit historic Queen Anne style Victorian mansions decked from hall to hall, room to room, three museums and sip their holiday “spirits” outdoors in the Downtown Social District.

Shopping in Downtown Muskegon by Area:
🛍 Midtown includes The Griffin’s Rest, Third Coast Vinyl and Valy Vietnamese Oriental Food and Gifts
🛍 Northtown includes The Cheese Lady Muskegon, The Front Porch, Pine Street Mercantile and Polka Dot Paisley
🛍 Nelson Neighborhood includes City Hub Cyclery, Hackley and Hume Historic Site Gift Shop, Harris & Willow, Lakeshore Museum Center Gift Shop, Muskegon Museum of Art Gift Shop, Skee’s Tees and The TISH
🛍 Western Market Chalets include Honeybee, Jeremy Church Photography, JR Decor, The Lemon Blossom, Maggie’s Gourmet Foods & Gifts,  Modish Boutique, MOMs-Marge’s Outstanding Meat and Snacks, Muskegon Inspired, P&J Unlimited, Portcitees, RenMarie Boutique, Soap Dude Cosmetics, Tatterweave Designs and Teaologie 
🛍 Along Western Ave you will find *Anything Sews, *Bear Creek Furniture, BoomTown Market, *Lemon Blossom, *Maggie’s Gourmet Foods & Gifts, *McDonald’s Homemade Candies, Muskegon Farmers Market, *Under the Pines – Herbs & Gifts and Vintage Redefined (*Located in the Century Club Shops building)

Dining in Downtown Muskegon by Area:
🍴Midtown includes Curry Kitchen, Hamburger Mikey and The Only Cannoli
🍴Northtown includes Aldea Coffee, Capone’s Speakeasy, 794 Kitchen&Bar, Morat’s Bakery, Nipote’s Italian Kitchen and Rake Beer Project
🍴Nelson Neighborhood includes The Brewer’s Lounge At Pigeon Hill, Burl and Sprig, Carmen’s Cafe, The Culinary Institute of Michigan at Baker,Drip Drop Drink Coffee, The Sweet Spot and US 31 Bar-B-Q
🍴Along Western Ave you will find 18th Amendment Spirits Co., *The Creamery, *Corine’s Cakes,Dr. Rolf’s Barbeque, Legends Bar & Grille, Mike’s Inn ,No Name Saloon, Occidental Eats, RAD DADS’ Tacos and Tequila Bar, *Rolling Stone Wood Fired Pizza Co., Rootdown Yoga·Juice·Greens, Smash Wine Bar & Bistro, Topshelf Pizza & Pub, Unruly Brewing, Walker’s An American Brasserie (*located in Western Market)

Don’t Miss These During the 2021 Shopping Season!
November 24December 5
Festival of Wreaths Downtown Muskegon Wreath Walk

✨ November 24 – December 31
Holidays in the City
✨ November 24
Black Friday Record Store Day at Third Coast Vinyl
✨ November 27
Lighting of the Christmas Tree in Hackley Park! Santa, singing, hot chocolate, and reindeer!
✨ December 19
Free Family Movie Days – It’s a Wonderful Life

More Holiday Shopping Events Throughout the County

✨ November 6: Muskegon Market and Mercantile Annual Holiday Open House
November 19: Pink Friday Boutique Crawl at Bellasimi Boutique, Harris & Willow, maRaZ boutique, The Lemon Blossom, Polka Dot & Paisley and Vintage Redifined

Shipping out those great gifts you found? Remember these EARLY shipping deadlines recommended by FedEx (before December 9),  UPS (before December 21) and USPS (before December 15)